Our Community, Our Identity

We are developing our identity to reflect the shared vision, values and aspirations of our community.

We are developing our identity to reflect the shared vision, values and aspirations of our community.

  • Identity adopted by Council

    about 2 months ago

    At a meeting on 25 July 2017, Council endorsed the visual identity and architecture framework for the Northern Beaches Council.

    View Council Minutes (Item 7.1)

    The identity will be rolled out gradually across the area including the built and natural environment, as well as Council’s operations and communication channels.

    Our identity was developed in conjunction with its digital and information architecture, which will guide Council’s online presence including social media and soon-to-arrive new website. It will provide our community, visitors and others with a contemporary and agile web interface that delivers comprehensive, accurate and timely information and functionality for all of our services, products and facilities.

    At a meeting on 25 July 2017, Council endorsed the visual identity and architecture framework for the Northern Beaches Council.

    View Council Minutes (Item 7.1)

    The identity will be rolled out gradually across the area including the built and natural environment, as well as Council’s operations and communication channels.

    Our identity was developed in conjunction with its digital and information architecture, which will guide Council’s online presence including social media and soon-to-arrive new website. It will provide our community, visitors and others with a contemporary and agile web interface that delivers comprehensive, accurate and timely information and functionality for all of our services, products and facilities.
  • Community Engagement Summary

    2 months ago

    Thank you to all the people who got involved between February and July 2017 to help develop a visual identity for the Northern Beaches.

    More than 2000 community members have contributed their time and insights to the creative process which covered strategy direction, information architecture structures, creative concepts and development and finally user testing to help refine the final recommendations. This has resulted in a highly user-centric approach.

    Working with an independent agency - Principals, we initially spoke with businesses, residents, visitors, community members and staff to get a better understanding of perceptions, strengths and weaknesses of the Northern Beaches from different perspectives.

    The consultation approach was supported by and heavily relied on input from the Implementation Advisory Group (IAG) and Local Representative Committee (LRC), comprising many of the previous Mayors and Councillors of the three former Councils.

    The consultation process has included -
    • Nine community workshops - including youth and LRC
    • 20 interviews with key stakeholder groups - including businesses, IAG and indigenous representatives
    • Establishing a Community Advisory Panel who attended six workshops and continued their involvement by helping test hypotheses and concepts.
    • Establishing a Staff Ambassador Group who attended six workshops
    • A Your Say page with online feedback form
    • Manly Daily advertisements inviting residents to partake in the process
    • An online survey to test and refine creative elements
    • Pop ups at Manly Food and Wine Festival, Warriewood Markets, Frenchs Forest Organic Markets, Avalon Village and Dee Why.
    • Presentations at milestones through the process to the Community Advisory Panel, Working Group, Steering Group, CEO, Administrator, LRC and IAG, Executive Team and Aboriginal and Torres Strait Islander representatives.
    For more detail, view the Council Report (Item 7.1) - 25 July 2017

    Thank you to all the people who got involved between February and July 2017 to help develop a visual identity for the Northern Beaches.

    More than 2000 community members have contributed their time and insights to the creative process which covered strategy direction, information architecture structures, creative concepts and development and finally user testing to help refine the final recommendations. This has resulted in a highly user-centric approach.

    Working with an independent agency - Principals, we initially spoke with businesses, residents, visitors, community members and staff to get a better understanding of perceptions, strengths and weaknesses of the Northern Beaches from different perspectives.

    The consultation approach was supported by and heavily relied on input from the Implementation Advisory Group (IAG) and Local Representative Committee (LRC), comprising many of the previous Mayors and Councillors of the three former Councils.

    The consultation process has included -
    • Nine community workshops - including youth and LRC
    • 20 interviews with key stakeholder groups - including businesses, IAG and indigenous representatives
    • Establishing a Community Advisory Panel who attended six workshops and continued their involvement by helping test hypotheses and concepts.
    • Establishing a Staff Ambassador Group who attended six workshops
    • A Your Say page with online feedback form
    • Manly Daily advertisements inviting residents to partake in the process
    • An online survey to test and refine creative elements
    • Pop ups at Manly Food and Wine Festival, Warriewood Markets, Frenchs Forest Organic Markets, Avalon Village and Dee Why.
    • Presentations at milestones through the process to the Community Advisory Panel, Working Group, Steering Group, CEO, Administrator, LRC and IAG, Executive Team and Aboriginal and Torres Strait Islander representatives.
    For more detail, view the Council Report (Item 7.1) - 25 July 2017
  • Project objectives

    2 months ago

    Our aim is to develop an identity that supports the development of the draft community vision and reinforces our corporate strategy and the Community Strategic Plan (CSP). This will feed directly into projects such as signage, uniforms, fleet, communications, digital and social media.

    In order to achieve our aim, we have been exploring

    • What do we stand for in the minds of our stakeholders (residents, visitors and businesses) today?
    • What are the unifying strengths and positive characteristics that we can amplify going forward?
    • What do people hope and expect from the Northern Beaches Council in the future?
    • What are the desired personality traits of the future Northern Beaches Council?
    • Which directions can we credibly evolve towards?

    Our aim is to develop an identity that supports the development of the draft community vision and reinforces our corporate strategy and the Community Strategic Plan (CSP). This will feed directly into projects such as signage, uniforms, fleet, communications, digital and social media.

    In order to achieve our aim, we have been exploring

    • What do we stand for in the minds of our stakeholders (residents, visitors and businesses) today?
    • What are the unifying strengths and positive characteristics that we can amplify going forward?
    • What do people hope and expect from the Northern Beaches Council in the future?
    • What are the desired personality traits of the future Northern Beaches Council?
    • Which directions can we credibly evolve towards?

  • Get Involved

    7 months ago

    During March, we are inviting residents, businesses, visitors and the wider community to participate in informal workshops to help us understand what the new Northern Beaches Council represents to the community.

    We are also looking for ways of making navigation of over 125 Council service areas easier. We would appreciate your assistance with this soon.

    Register your interest for one of our Identity workshops

    Friday 10 March 2-5pm
    Mona Vale Customer Service Centre - Conference Room
    1 Park St, Mona Vale


    Friday 10 March 6-9pm - RESCHEDULED see below
    Mona Vale Customer Service Centre - Conference Room
    1 Park St, Mona Vale

    Wednesday 15 March 6-9pm
    Forest Community Arts Centre,
    6 Darley St Forestville

    Saturday 18 March 9am-12pm - RESCHEDULED see below
    Terrey Hills Community Centre
    Yulong Ave, Terrey Hills

    Saturday 18 March 2-5pm
    Avalon Recreation Centre
    59 Old Barrenjoey Rd, Avalon

    We have rescheduled two of the workshops above

    Tuesday 21 March 6.30-9pm
    Mona Vale Customer Service Centre - Conference Room
    1 Park St, Mona Vale

    Wednesday 22 March 6.30-9pm - NOTE- change of venue
    Belrose Community Centre
    Cnr Bambara Rd and Forestway Belrose
      Places are limited and if we are oversubscribed we will randomly select attendees to ensure broad community representation. We will ring you to confirm your attendance

      Registrations close the day of the workshop.

      If you have any questions please contact Ruth Robins on 9942 2391.

      During March, we are inviting residents, businesses, visitors and the wider community to participate in informal workshops to help us understand what the new Northern Beaches Council represents to the community.

      We are also looking for ways of making navigation of over 125 Council service areas easier. We would appreciate your assistance with this soon.

      Register your interest for one of our Identity workshops

      Friday 10 March 2-5pm
      Mona Vale Customer Service Centre - Conference Room
      1 Park St, Mona Vale


      Friday 10 March 6-9pm - RESCHEDULED see below
      Mona Vale Customer Service Centre - Conference Room
      1 Park St, Mona Vale

      Wednesday 15 March 6-9pm
      Forest Community Arts Centre,
      6 Darley St Forestville

      Saturday 18 March 9am-12pm - RESCHEDULED see below
      Terrey Hills Community Centre
      Yulong Ave, Terrey Hills

      Saturday 18 March 2-5pm
      Avalon Recreation Centre
      59 Old Barrenjoey Rd, Avalon

      We have rescheduled two of the workshops above

      Tuesday 21 March 6.30-9pm
      Mona Vale Customer Service Centre - Conference Room
      1 Park St, Mona Vale

      Wednesday 22 March 6.30-9pm - NOTE- change of venue
      Belrose Community Centre
      Cnr Bambara Rd and Forestway Belrose
        Places are limited and if we are oversubscribed we will randomly select attendees to ensure broad community representation. We will ring you to confirm your attendance

        Registrations close the day of the workshop.

        If you have any questions please contact Ruth Robins on 9942 2391.

      • Background

        7 months ago

        In 2016, in the initial stages of developing the Community Strategic Plan, we reached out to the community to get a better understanding of their values and perceptions of the Northern Beaches. We will use these insights to help shape the identity of the new organisation. The insights will also assist us in aligning the organisation and the community's vision, as well as informing the strategic direction of a number of projects.

        The community's input is critical to ensuring we have a shared vision for the future of the Northern Beaches. The consultative process will also ensure that we understand and better serve the needs of our residents, customers, businesses and visitors.

        The NSW Government has mandated all new Councils to develop a new identity and implement a new website by July 2017.

        In 2016, in the initial stages of developing the Community Strategic Plan, we reached out to the community to get a better understanding of their values and perceptions of the Northern Beaches. We will use these insights to help shape the identity of the new organisation. The insights will also assist us in aligning the organisation and the community's vision, as well as informing the strategic direction of a number of projects.

        The community's input is critical to ensuring we have a shared vision for the future of the Northern Beaches. The consultative process will also ensure that we understand and better serve the needs of our residents, customers, businesses and visitors.

        The NSW Government has mandated all new Councils to develop a new identity and implement a new website by July 2017.