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Supporting our local tourism sector

Northern Beaches Council plays an important role in tourism. We provide marketing, infrastructure and services to help manage and support our tourism economy.

Destination Northern Beaches provides a roadmap to COVID recovery in the short term and supports a sustainable visitor economy in the longer term.

It identifies the foundations we need to put in place to be able to call ourselves a tourism region. The plans highlight the actions needed to help boost our visitor economy in a way that does not affect the lifestyles of local residents.

This includes focusing on niche or targeted visitor types, supporting higher quality and more diverse offerings, coordinating visitor experience and celebrating the things that make the Northern Beaches unique.

We need your feedback to ensure we are providing our tourism sector the right level of support.

Read the draft plans below or check out the snapshot and give us your feedback by:

  • completing the submission form below
  • emailing us at
  • writing to us marked 'Destination Northern Beaches' Northern Beaches Council, PO Box 82 Manly NSW 1655.

Our goals


Submission form

Project timeline

  • Timeline item 1 - complete

    Jan 2019: Visitor survey

  • Timeline item 2 - complete

    Jan - Mar 2019: Tourism industry consultation

  • Timeline item 3 - complete

    Mar 2019: Northern Beaches Tourism Summit

  • Timeline item 4 - complete

    Jun - Jul 2019: Development of key directions paper

  • Timeline item 5 - complete

    Dec 2019 - Jan 2020 Face to Face Visitor Surveys (Palm Beach and Manly)

  • Timeline item 6 - active

    Dec 2020 - Feb 2021: Public exhibition of draft DMP and COVID-19 Recovery Plan

  • Timeline item 7 - incomplete

    Mar 2021: Destination Management Plan to Council for adoption

Past project updates

Council is analysing engagement feedback on the key directions paper and using the information as part of DMP drafting.

The draft is scheduled to go to a Council meeting in 2020 for approval to exhibit.

Please visit the Council meetings webpage for access to meeting agendas, minutes, requests to speak etc.

Thanks for your interest our Destination Management Plan - draft key directions.

The comment period has now closed.

The draft Key Directions for a Sustainable Visitor Economy paper aims to be a catalyst for community conversation and feedback that will inform the drafting of the Northern Beaches Destination Management Plan.

View Draft Key Directions for a Sustainable Visitor Economy

Over the past three months, we've worked closely with key stakeholders, local tourism professionals and peak bodies to help us develop draft key directions for the destination.

We carried out over 40 in-depth one-on-one interviews with:

  • tourism operators
  • accommodation operators
  • event managers
  • business asset and infrastructure managers
  • central government agencies
  • community organisations

We also held the Northern Beaches Tourism Summit in May 2019. This event brought together 106 tourism stakeholders from across the area to learn, discuss and share thoughts about our destination; now and into the future.

This preliminary consultation also provided an opportunity to review the regions' key points of difference, gather insight on strengths, opportunities and challenges.

Contact us

Have questions or want to learn more about this project:

Name Nicole Silburn, Tourism Coordinator
Phone 1300 434 434