Deferred to Council meeting late 2021

Project update

Northern Beaches Council plays an important role in tourism. We provide marketing, infrastructure and services to help manage and support our tourism economy.

Destination Northern Beaches provides a roadmap to COVID recovery in the short term and supports a sustainable visitor economy in the longer term.

Thank you to everyone who provided feedback on the draft Destination Management Plan and the COVID Recovery Action Plan. Following the engagement period, amendments were made to the draft plans.

The amended plans were presented to Council on Tuesday 27 April seeking adoption. At that meeting Council resolved to defer the plans to a meeting later in the year so that staff could make relevant changes to the document.

View the Council documents for more information:

Council Minutes (Item 8.1)
Council Report (Item 8.1)
Attachment Booklet 1 (Item 8.1).

Engagement history

Community engagement for the draft Destination Management Plan reached over 6,500 people, with a total of 211 submissions received between 3 December 2020 and 16 February 2021.

Overall, the feedback reflected the community’s recognition of the importance and value of the visitor economy for our local employment and broader economy. There was a mix of attitudes towards tourism with many respondents contributing solutions and ideas on how to manage visitation numbers to the region.

There was also broad support for developing a destination identity and the need for increased marketing, improved digital and visitor services to promote the region.

Respondents also highlighted the impact and need for improving and building new infrastructure around mountain biking, promoting the experiences outside of Manly and Palm Beach and looking at other product development that would support year-round visitation and dispersal across the region.


Our goals

Project timeline

  • Timeline item 1 - complete

    Jan 2019: Visitor survey

  • Timeline item 2 - complete

    Jan - Mar 2019: Tourism industry consultation

  • Timeline item 3 - complete

    Mar 2019: Northern Beaches Tourism Summit

  • Timeline item 4 - complete

    Jun - Jul 2019: Development of key directions paper

  • Timeline item 5 - complete

    Dec 2019 - Jan 2020 Face to Face Visitor Surveys (Palm Beach and Manly)

  • Timeline item 6 - complete

    Dec 2020 - Feb 2021: Public exhibition of draft DMP and COVID-19 Recovery Plan

  • Timeline item 7 - complete

    Apr 2021: Destination Management Plan deferred at Council

  • Timeline item 8 - incomplete

    Late 2021: Reported back to Council

Past project updates

Council is analysing engagement feedback on the key directions paper and using the information as part of DMP drafting.

The draft is scheduled to go to a Council meeting in 2020 for approval to exhibit.

Please visit the Council meetings webpage for access to meeting agendas, minutes, requests to speak etc.

Thanks for your interest our Destination Management Plan - draft key directions.

The comment period has now closed.

The draft Key Directions for a Sustainable Visitor Economy paper aims to be a catalyst for community conversation and feedback that will inform the drafting of the Northern Beaches Destination Management Plan.

View Draft Key Directions for a Sustainable Visitor Economy


Over the past three months, we've worked closely with key stakeholders, local tourism professionals and peak bodies to help us develop draft key directions for the destination.

We carried out over 40 in-depth one-on-one interviews with:

  • tourism operators
  • accommodation operators
  • event managers
  • business asset and infrastructure managers
  • central government agencies
  • community organisations

We also held the Northern Beaches Tourism Summit in May 2019. This event brought together 106 tourism stakeholders from across the area to learn, discuss and share thoughts about our destination; now and into the future.

This preliminary consultation also provided an opportunity to review the regions' key points of difference, gather insight on strengths, opportunities and challenges.

Contact us

Have questions or want to learn more about this project:

Name Nicole Silburn, Tourism Coordinator
Phone 1300 434 434
Email tourism@northernbeaches.nsw.gov.au